Deichmann "Occupy Banksy"
Occupy Banksy! Why? Banksy is the most famous street artist in the world. He and his graffiti's stand for street-style. The young generation knows him and his pieces all around the world. We used his awareness and popularity to communicate the brand FILA. We cut FILA sneakers in half and travelled to London to equip Banksy pieces with the sneakers. These installations aroused high attention on the streets. People took photos and uploaded them in social networks. A lot of blogs shared the occupied Banksys with their community, so that the installations got viral. - by GreyGermany
So, what's your opinion on this guerrilla marketing campaign? Leave it in the comments