NIVEA Deo: Stresstest


    In an airport in Germany the brand Nivea did this very creative marketing stunt to promote his new Deo Stress Protect. This action wanted to put common people in a stress situation. The "victims" were secretly photographed and that photo would appear on the cover of a journal stating that that person was a wanted person. Also, a message stating just that would be listened across all airport and a newsflash about it would be seen on TV. Very clever, indeed! Just watch it... What would you feel?

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