The Worlds of Viral Video | Off Book | PBS

    "Viral Video" is the signature phenomenon of internet media. Something akin to pop songs, these videos with irresistible hooks have saturated video culture online and have now evolved into a multitude of sophisticated forms. Whether rooted in comedy, spectacle, schadenfreude, cuteness, politics, performance, or deep meaning, the idea of viral videos, and the huge audiences they generate, have forever changed the values and potential impact of video online.


    Jonah Peretti, Buzzfeed
    Kevin Allocca, YouTube
    Brad Kim, Know Your Meme
    Dan Gurewitch, College Humor
    Mark Douglas and Todd Womack, Key of Awesome
    Michael Learmonth, Advertising Age
    Casey Neistat

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