The Book That Can't Wait - Eterna Cadencia



    Buenos Aires-based bookshop and publisher Eterna Cadencia has released El Libro que No Puede Esperar – which translates as ‘The Book that Cannot Wait’ – an anthology of new fiction printed in ink that disappears after two months of opening the book.

    Silk-screened using a special ink, the book comes sealed in air-tight packaging that, once opened, allows the printed material to react with the atmosphere. The result is that after two months, the text vanishes.

    As the authors inside are all previously unpublished, the concept, developed with help from ad agency Draftfcb, acts as a way to ensure that readers engage with as much of the material as possible while they have the chance. As the video below explains: “If people don’t read their first books, they’ll never make it to a second.”

    El Libro que No Puede Esperar adds an element of urgency to reading — motivating readers, promoting authors and benefitting physical book publishers; according to one report, the first edition sold out in one day.

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