Who's the villain? by Air for Amnesty International



    Air has put together a persuasive little video for Amnesty International. It shows a black limo pulling up at the entrance of arms manufacturer FN Herstal. A gangster-type in suit and sunglasses gets out and asks the security guard if he can buy some arms. His boss, who is waiting in the limo, is looking to make a big purchase. The guard is a little surprised but eventually calls the marketing department...you can see what happens in this video. Sufficient to say that the aim of this stunt is to collect a maximum of signatures for a petition demanding that the treaty on arms trade is applied effectively. This just ahead of debates on the subject at the UN on 2nd July.
    For action, go to: http://www.amnesty.org/en/campaigns/control-arms

    Credits :
    Client: Amnesty International
    Contacts: Philippe Hensmans, Karen Moeskops
    Agency: AIR
    Account: Julie De Smedt
    CD: Marie-Laure Cliquennois, Grégory Ginterdaele
    Copy: Yannick Pringels
    AD: Antoine de Bellefroid
    TV Producer: Bérengère Lurquin
    Production Company: Caviar
    Director: Nabil Ben Yadir
    Producer: Vanessa Jacob / Audrey Dierckx
    Executive Producer: Geert De Wachter
    Online development: So Nice
    Audio: Sonicville
    Actors: La Ligue d'Impro belge, Jean-Claude Dubiez, Xavier Percy, Nicolas Buysse, Jean-Marc Cuvelier
    Media: Web

    0 Responses

Related Posts with Thumbnails

Ulamonge Blog Search