The French artist ZEVS is known to many because of his spectacular "Visual Kidnapping" campaign where Zevs removed entire figures from over-sized adverts. At Berlin Alexanderplatz a vast, garish, hanging billboard for Lavazza coffee found itself without its female lead. Zevs ‘demanded’ a 500,000 Euro donation to the Palais de Tokyo art gallery in Paris for her return. Other techniques have included simply ‘cleaning’ a picture onto a dirty wall using high pressure steam cleaners, obviously toying with the notion of whether graffiti is a blight upon the landscape or a complement to it.
His activity on the street has drawn much controversy and attention from the ‘high art’ world, blurring as it does the line between ‘street pieces’, conceptual art, and plain old-fashioned angry vandalism.
IN the first video he shows us a technique he applied to an hotel in Paris where paint is only visible at night.