EDP Brand Re-Launch TV ad

    EDP from Brand New School on Vimeo.



    Project Name: EDP Brand Re-Launch
    Length: :60
    Debut Date: July 1, 2011
    Main Project Tools: Adobe Illustrator, Photoshop and After Effects; Apple Final Cut Pro; Autodesk Flame
    Client: EDP

    Advertising Agency: Sagmeister Inc.
    Creative Director: Stefan Sagmeister
    Senior Art Director: Jessica Walsh
    Illustrations: Jessica Walsh, Stephane Elbaz, Xavi Garcia, Michael Freimuth

    Production Company: Brand New School
    Executive Creative Director: Jonathan Notaro
    Art Director: Christopher Palazzo
    Executive Producer: Devin Brook
    Producer: Derek Macleod
    Designers: Robin Greenwood, Caleb Halter, Phil Intralligi
    2D Animators/Compositors: Robin Greenwood, Scott Balles, Andrew Mastrocinque, Hye Sung Park
    Additional Artist: Andrew Rothschild

    Music Track: by music band The Gift from their most recent album - "Explode"

    Sagmeister, Inc. has recently created and introduced a strikingly fresh brand identity for EDP. To help introduce it throughout Portugal and beyond, Sagmeister teamed with BNS to develop an animated storyline using the brand new illustrative visual language. The resulting :60 commercial debuted last week on broadcast and cable television in Lisbon, Portugal, and along with many shorter versions, it is set to continue airing widely across the country and Europe for many weeks to come.

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