Design Currency: Icograda Design Week In Vancouver



    How do you define the value of design?

    The theme of Design Currency 2010 is 'Defining the Value of Design'. To promote the event and play off the ideas of currency and value, 2200 custom bills were designed and printed over and fed through a money counter to create this animation.

    Creative credits:

    Rethink:
    Creative Director: Ian Grais
    Art Director: Todd Takahashi
    Copywriter: Keri Zierler
    Designer: Jeff Harrison
    Designer: Rory OSullivan
    DP #2: Chris Nielsen
    Broadcast Producer: Laura Rioux
    Print Producer: Jim Leith
    Account Manager: Jillian Yaehne

    Giant Ant Media:
    Director/DP/Editor/VFX: Jay Grandin
    Director/Animator/Editor/VFX: Todd Smith

    Wave Productions:
    Audio Producer/Engineer: Brandon Edwards
    Original music by: Brandon Edwards
    Illustrator: Jeff Burgess
    Printer: Total Graphics

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